Østjylland · 14 November 2026
Hospital criticised for free AGF baby gear
Region Midtjylland's own legal experts are now criticising Aarhus Universitetshospital (AUH) in a case involving the distribution of free AGF baby gear to new parents. The case began earlier in the week, when the hospital and the superligaklub AGF said in a joint press release that midwives would henceforth offer newborns a bodysuit with AGF's logo and the text "Jeg åbner mine øjne i Aarhus".
The initiative immediately drew sharp criticism in Jyllands-Posten from a professor of administrative law at Aalborg Universitet. He assessed that the hospital was breaking fundamental rules by advertising for and favouring a private company. DR Nyheder Østjylland